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Android surge expected in emerging markets

Android surge expected in emerging markets

Google is targeting China and India as key growth markets for its Android operating system, the search giant's Chief Executive Officer has revealed.

Google is initially aiming at making an impact with Android in the entry level smartphone market, with manufacturers such as LG and the native Huawei creating the low cost hardware to pair with Google's software.

In an interview with the New York Times, Andy Rubin stated: "The down-market opportunity is about to happen. It's actually quite a revolution."

Google will also be facilitating a system that allows app developers to take user payments from within their software to help drum up some revenue for third parties, according to Mr Rubin.

The succession of Android to second place in the smartphone market is widely expected to happen in 2012, when it will top even the iOS platform, which resides on all Apple iPhones, and sit just under the Symbian platform, which continues to feature on Nokia mobiles.

News of Google's plans comes as it this week disclosed it has no plans for a sequel to the Nexus One - the first-ever Google branded phone that launched to a somewhat muted response earlier this year.

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