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  5. Google admits Apple’s Siri is a ‘competitive threat’

Google admits Apple’s Siri is a ‘competitive threat’

Google admits Apple’s Siri is a ‘competitive threat’

Google chairman and former CEO Eric Schmidt has revealed to the U.S. Senate antitrust subcommittee that Apple’s new Siri voice-guided assistant poses a ‘threat’ to the search giant.

Schmidt made a statement to senators over the issue of anti-competitive practices, which is a follow-up to a testimony he had made in 2010 claiming Apple and Facebook were not a ‘competitive threat’ to Google.

However, he’s since decided that the comments were made in poor judgment and admitted that Apple has invented an edge that can potentially threaten its search business.

"My statement was clearly wrong," he said. "Apple’s Siri is a significant development - a voice-activated means of accessing answers through iPhones that demonstrates the innovations in search."
 Schmidt went onto add that it is competing with others just as much and “sometimes fails to anticipate the competitive threat posed by new methods of accessing information”.

Last month Android head-honcho Andy Rubin argued that a phone should not be your personal assistant while commenting on Siri.

Whether Schmidt’s acknowledgement is sincere or not is another matter. Corporate banter and chest-thumping bravado is not new in the industry. The way we see it, Google still leads mobile search, but Apple holds the key to delivering it better.


Apple Insider

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