The iPhone 4S drove a huge surge in sales of Apple smartphones in October, overtaking those of Android-powered kits for the first time in months.
According to the number-mashers at Kantar Worldpanel ComTech, Apple sold three times as many handsets in the UK during October as in each of the three months preceding the launch of the fifth-generation iPhone.
The swell in demand meant that iPhones accounted for 42.8 per cent of all smartphones sold in Blighty in October - a feat that’s even more impressive given that the new iPhone 4S didn’t land in stores until the 17th.
Conversely, Android phones racked up 35 per cent of the total UK handset sales for the period, relinquishing the top spot it had held for months.
However, Google’s platform’s top-dog status remained intact for the 12 weeks to the end of October, ComTech’s data reveals. In fact, Android increased its long-standing lead to 46 per cent of smartphones sold – up from 34 per cent for the year-ago period.
Despite Apple’s strong showing in October, its share over the same period peaked at 27.8 per cent – a rise of 2.8 per cent year-on-year. This was still enough, though, to propel it to second place for total share.
Dominic Sunnebo, global insight director at ComTech, said: "The October launch of the hugely anticipated iPhone 4S has catapulted Apple into second place among operating systems based on the last 12 weeks of sales.
“However, if you just look at the month of October, Apple took a whopping share of all smartphone sales, giving it a significant lead over Android – a feat many thought was impossible.”