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Android tablets' market share surged in Q4

Android tablets' market share surged in Q4

Android tablets took the fight to the iPad during the last three months of 2011, as Google’s platform finally got some kind of foothold in the still-nascent tablet market.

According to figures from Strategy Analytics, some 10.5 million Android powered slates were shipped in three-month period to January.

Android army

That compares to 15.4 million shipments of Apple iPads, which have dominated the market since the first model landed in 2009.

The rise in popularity of Android tablets means the OS now occupies 39 per cent of the total global market – up from 29 per cent from the same period last year.

Conversely, iPads now account for 58 per cent, after a drop of ten per cent year-on-year.

ipad 2 promo

The shift is likely to have been driven in part by the release of the eminently affordable, Android-powered Amazon Kindle Fire in the US, as well as price drops for slates from Samsung and HTC in the run-up to Christmas.

Next month is expected to see HTC unveil fresh Android tablet challengers at the Mobile World Congress, including the first effort to rock a quad-core processor.

Meanwhile, Apple is purported to be prepping the iPad 3 for release next month, complete with retina display and possibly 4G support in select territories.

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