Hard as it may be to believe, Google’s newly launched, own-branded Android tablet, the Nexus 7, took mere months to materialise into a product, Asus has revealed.
Speaking to Forbes, ASUS UK and Nordic head, Benjamin Yeh, said the idea for the Nexus 7 was conceived during a meeting between Google and ASUS movers and shakers at the Consumers Electronics Show (CES) in January.
“Our top executives met Google’s top executives at CES to talk about opportunities and how they saw the future market. That’s when we came up with the idea of the Google Nexus 7 by Asus. That was in January, and mass production started in May.”
That’s pretty impressive if you ask us, especially considering the Nexus 7 is actually a very decent Android tablet. Although it’s worth noting Asus already had the design for the Nexus 7 at CES in form of the ‘MeMO 370T’. After Google took an interest, it was turned into the Nexus 7, sans the camera and the microSD slot.
The seven-inch slate, priced just £159 for the 8GB version, is already proving to be a hit for Google, which said there is “incredible demand” for the device after it was sold out of the 16GB model within days of launch.
Along with the similarly sized and keenly priced Amazon Kindle Fire, which is only available Stateside, the Nexus 7 is perhaps the first Android tablet to pose a genuine threat to the dominance of the Apple iPad.
So much so, the rumour mill has gone into overdrive that Apple is secretly readying a smaller iPad, unofficially dubbed iPad Mini, featuring a 7.85-inch display and priced around $299.
If there’s any truth to the chatter, Apple will likely unveil the device in September alongside the iPhone 5.