Google and Asus are shifting nigh-on one million Nexus 7 tablets per month, it has been reported, highlighting the imperative behind Apple’s decision to bring the iPad mini to market.
David Chang, Chief Financial Office at Asustek, the company that built the Nexus 7 on Google’s behalf, revealed that the slate is far outselling earlier Android tablets and demand is rising monthly.
He told The Wall Street Journal: “At the beginning, it was, for instance, 500K units a month, then maybe 600, 700K.
“This latest month, it was close to 1 million.”
By way of comparison, Apple shifted 14 million iPads last quarter across all iterations. But while the Nexus 7’s sales aren’t yet in that ballpark, its relative success is a sign that Android tablets are at last gathering momentum after a series of false starts and underwhelming devices.
Sales of the Nexus 7 will have been fuelled by the cheap £159 asking price for the entry level, 8GB model and the warm reception it has received in the tech press and mainstream media.
Earlier this week, Google confirmed the impending arrival of a 32GB version of the Nexus 7, along with 3G support, which will replace the current top-end 16GB edition, and unveiled a new full-sized slate challenger dubbed the Nexus 10.
Wall Street Journal