LG has finally lifted the lid on a white colourway for the Google Nexus 4, bringing to an end months and months of conjecture surrounding its existence.
Announced today, the Nexus 4 White “delivers the same Google experience to consumers in a stylish and attractive colour option” that’s been a subject of much speculation since the original black model landed back in November last year.
Aside from the fresh paintjob, everything else about the handset remains unchanged. That means it still packs a 4.7-inch HD IPS display with a 320 ppi density, a quad-core Snapdragon S4 Pro processor with 2GB of RAM, and an untouched, stock edition of Android 4.2 installed out of the box, ensuring faster roll out of updates.
LG confirmed the white Nexus 4 will be available to purchase from tomorrow (May 29th), starting in Hong Kong with select markets in Europe, Asia, North America and the Middle East follow over the weeks to come.
The launch, however, could be somewhat tainted by news that LG won’t make another Nexus smartphone for Google, after a top company exec revealed that it’s looking to move away from this partnership.
“The Nexus 4 was a great success despite the production problems for us and Google. However we do not need such a marketing success again,” said LG’s VP of Mobile in Europe said in interview with All About Phones.
Kim also brushed aside the possibility of vanilla version of its flagship smartphone, the Optimus G Pro, following the announcement of the Samsung Galaxy S4 Google Edition.
“We have no plans to provide our devices like Samsung that has now done. This has no added value for us.”
LG is likely to focus more on strengthening its own smartphone lines to compete with the likes of Samsung, Sony and HTC.