TalkTalk has announced that its remaining off-net transactional TalkTalk TV users will become Rakuten TV customers.
The move largely affects people who do not take TalkTalk broadband and TV bundles and means they will gain access to all the content available on Rakuten TV.
Subscribers will be automatically moved to Rakuten TV, which according to TalkTalk, has been "carefully selected as the service for off-net transactional customers to continue enjoying their previously purchased films and TV programmes".
Off-net transactional users will be able to watch content they have purchased through Rakuten TV where available.
Meanwhile, new content in 4K HDR can be purchased across a number of compatible Smart TVs.
"TalkTalk will continue to offer a great TV service to its broadband and TV subscribers who remain unaffected," the provider said.
However, TalkTalk broadband and TV customers who were either former blinkbox users or TalkTalk TV Store users before they signed up to a TalkTalk broadband and TV plan may also be affected if they have not synced accounts.