Let you watch and listen as much as you want on the go.
Three is calling time on data fees for select streaming services, with the launch of its new Go Binge plans. That means you can stream as much as you want from Netflix, TVPlayer, SoundCloud and Deezer without racking up a huge bill for data usage.
To qualify for the scheme, you'll need an Advanced plan which has at least 4GB of data each month – these start at £12 per month. However, it's not quite that simple.
New customers can sign up to the £12-a-month contract and get free data for said streaming services.
But existing customers will need to upgrade to a more expensive tariff than the one they're currently on.
If they're on the £12-a-month tariff, they'll have to upgrade to the £15-a-month Advanced tariff.
According to Three's research, 22 per cent of Brits regularly binge content on the go, while nearly 40 per cent worry about using too much data while doing so.
"We know that from our extensive insight that bingeing on content has become part of everyday life, yet people have been unable to do that on the go as much as they'd like due to fear of exceeding data limits," said Dave Dyson, chief executive at Three.
"It's my ambition to unlock any restrictions that stop consumers from enjoying their mobiles and using them to do the things they love.
"With Go Binge we are the first network in the UK to give people the freedom to use their data to stream their favourite shows and music without any boundaries and without worrying about restrictive data allowances and charges."