Digital TV penetration across the globe will grow exponentially in the next five years, an analysis firm predicts.
According to figures from iDate, the number of households worldwide with digital TV will stand at 1.502 billion by 2016. This represents about 77 per cent of all homes with TVs and compares to the current figure of just over 50 per cent of households.
The company forecasts that at this time digital TV time will still be delivered principally via cable, but that IPTV and satellite will increasingly account for more users.
Conversely, traditional terrestrial TV will continue to fall. iDate anticipates it will account for just 26 per cent of the market by 2016, taking it to third spot overall by market share.
Florence Le Borgne-Bachschmidt, Director of IDATE's TV & Digital content Business wing, said: “It is particularly important to put into context the transformational movements in television, which have never been greater than they are today, in order to measure the revolution taking place”.
The growth of digital TV is expected to be driven by investment in infrastructure and the guiding hand of government overseeing digital TV switchovers.