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BT has secured the services of Alex Oxlade-Chamberlain and Robin Van Persie for its soon-to-launch dedicated sports channel, as it gears up for a major marketing push to position itself as a viable sports broadcaster.

The fresh signings from Arsenal and Manchester United join PFA Player of the Year Tottenham Hotspur’s Gareth Bale on the BT Sport Team, along with national treasure Claire Balding who will host a flagship, sports chat show.

Last summer, BT secured the rights to cover 38 Premier League games live per season, which will sit alongside coverage of Serie A, the Brasileiro in Brazil, Major League Soccer from the US and France’s Ligue 1.

A big-money deal also saw BT Sport win broadcast rights for English Premiership Rugby.

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