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Record numbers of Sky customers watched the broadcaster’s content on demand during the third quarter, as more and more consumers opt to break free and the diktats of TV schedules.

According to Sky, the average number of weekly downloads over the period stood at 4.5 million. This represents an increase of 460 per cent from the year-ago quarter.

Driving consumer demand was Sky Movies, with more than 200 million on demand views over the last 12 months. Of these some 400,00 were for the latest James Bond movie, Skyfall.

Episodes from series one and two of fantasy epic Game of Thrones, meanwhile, racked up 1.4 million downloads.

Luke Bradley-Jones, Sky’s Director of TV Products, said: "Our customers are really embracing our on demand service, which offers the UK’s biggest selection of catch-up TV, alongside hundreds of movies on demand and TV box sets.

“It’s also no wonder that tens of thousands are connecting their Sky+HD box to their home broadband each week to access great TV and movies on demand – and now including previews of the first episodes of new Sky series like Mad Dogs and Hannibal.”

Sky also disclosed that the first three months of 2013 saw an average of 45,000 customers connect their Sky box to broadband each week, with the total number of Sky boxes now active standing at 2.3 million.

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