Sky will continue to offer 3D programming and has confirmed its own 3D channels have half a million subscribers, despite claims that the technology has failed to catch on with consumers.
John Cassy, 3D Director at Sky, reiterated the broadcaster’s commitment to the tech after the company’s 3D channels enjoyed their largest quarter of growth since launch.
He said: “We recognise that at this stage in its development 3D isn’t for everyday viewing, like on a standard TV channel.
“This is why we continue to believe it is about focusing on big events where the technology really benefits viewers.”
Cassy did, however, acknowledge that 3D’s growth in general hasn’t been as marked as some had predicted, but cited economic conditions as a limiting factor.
His comments come after the BBC announced it is mothballing its 3D programming for three years, while ESPN went further and confirmed it is completely scrapping 3D from its plans.
Sky is currently developing a prestigious sixth 3D project with David Attenborough.