A new service has been launched to help TV viewers compare the cost of streaming or downloading shows from providers such as LOVEFiLM, iTunes, NOW TV and blinkbox.
Start-up company Tank Top TV has launched a web-based directory containing 73,000 television episodes, in a bid to change the way viewers discover and access content.
The database includes US blockbusters such as 'Breaking Bad', 'Boardwalk Empire', 'Game of Thrones' and 'Homeland' plus classics such as 'The West Wing' and 'The Sopranos'.
Plenty of British favourites - including 'Luther', 'Sherlock' and 'I'm Alan Partridge' - are also present in the directory.
After clicking on a chosen programme, users are shown which services - including the likes of BBC iPlayer, ITV Player, 4oD, Demand 5 and Sky On Demand - have it available.
Tank Top TV Chief Executive and co-founder Liz Rice said today's TV viewers "no longer need to make an appointment to watch shows at a particular time".
"But with such a wealth of online entertainment on offer, it can be a real chore to find something to view," she commented.
“Our free listings offer a clear choice of TV favourites, hidden gems people may have missed and currently popular shows. They can either be viewed immediately or added to a watch list for later."
Ms Rice said the directory can save people money because they can instantly see how much each episode or a full box set costs on the different services, giving them a chance to access the cheapest option.
“And if they’re not members of the one featuring the show they want, they can click a link to sign up and tune in within minutes," she added.
On the Tank Top TV listings page, users can search a number of different categories - including Action, Children’s, Comedy, Horror, Sci-Fi and Thriller.
The company already offers a similar service for films, which conducts searches across 22 different platforms including EE Film Store, KnowHow, Film4oD and Virgin Online Movies.
"While other websites offer a lot of information about the content of TV episodes and movies, we are ensuring hundreds of thousands of hours of content is now truly discoverable," Ms Rice added.