It looks increasingly likely that the UK digital TV market will have a new entrant in 2014, giving consumers another viewing option.
Plusnet is inviting fibre broadband customers to take part in a YouView set-top box trial in the new year - suggesting it is close to introducing its own television service.
The firm will provide a Humax YouView+ box offering Freeview channels and on-demand content - such as the BBC iPlayer, ITV Player, 4OD and Demand5.
Plusnet will also offer access to extra channels, including BT Sport 1, BT Sport 2 and ESPN, SyFy, Universal, E! and Fox, which will be delivered via a fibre broadband connection.
In return, consumers will be required to provide feedback via a series of online surveys, helping the company to refine its TV service ahead of a full launch.
Rob Perkins, Head of TV at Plusnet, described the customer TV pilot as "an exciting step forward" for the firm.
"These trials will ensure Plusnet can gain crucial feedback, to ensure it launches the best service it can to a wider customer base later in the year," he stated.
To apply to participate in the trial, consumers need to log in to their user account at http://trials.plus.net/ and fill in an application form.
They need to be signed up to one of Plusnet's Unlimited Broadband deals.
Those who are accepted onto the trial will be loaned a YouView box and other essential equipment for at least three months.
At the end of the trial period, they will be required to either return the set-top box or sign up for the pay-TV service.
Earlier this year, BT - Plusnet's sister company - hinted at the potential launch of a Plusnet-branded TV service.
Following the lead of Sky, Virgin Media, BT and TalkTalk will enable Plusnet to offer broadband, home phone and TV bundles.