Google Chromecast has hit the UK. The £30 streaming dongle has been on sale in the US since July, but now us Brits can get a slice of the action.
The device plugs into your TV's HDMI socket and streams shows, films and music from the internet. It effectively turns any set into a smart TV.
Chromecast is compatible with BBC iPlayer and Netflix, as well as YouTube, Google Play Movies, and Google Play Music. More third-party partners will be added as and when, Google has announced.
With Chromecast slotted into your HDMI port, you can also send emails, browse the web, and update your social networks from your TV. You can do all this without stopping what you're watching too, as Chromecast lets you multitask.
Instead of a remote control, you use a gadget to control Chromecast – either an Android- or iOS-powered device, or through a browser on a Mac, a Windows PC, or a Chromebook.
Mario Queiroz, director of product management at Google, said in a statement: "Chromecast is the easiest way to bring your favourite online movies, shows, music and more to the TV screen.
"It should be easy for people to watch the content they want wherever they are, and we're excited to bring the simplicity of Chromecast to international markets."
Dan Taylor, head of BBC iPlayer, said in a statement: "I'm delighted that we've been able to add Chromecast support to BBC iPlayer, providing viewers with another convenient way of getting the BBC programmes they love to watch on demand on the biggest screen in the house."
Roku recently announced its Streaming Stick, which does pretty much the same thing as Chromecast, but priced at £50, it costs £20 more. Amazon is rumoured to have a dongle of its own up its sleeve that streams not only films, TV and music, but games too.