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Film and TV streaming service Netflix will launch in other European countries before the end of the year.

It has announced plans to launch in Germany, France, Austria, Switzerland, Belgium and Luxembourg.

It’ll have its work cut out, seeing as there are plenty of rival streaming services all over Europe. Sky Deutschland’s Snap, Vivendi’s Watchever, ProSiebhenSat.1’s MaxDome, and Amazon Prime Instant Video are all big in Europe.

Netflix will announce “further details, including pricing, programming and supported devices at a later date.”

CEO Reed Hastings has recognised the importance of tailoring the content it provides to each audience.

The streaming service currently has 48 million subscribers in over 40 countries around the world. It first came to Europe in 2012, and is currently available in the UK and Ireland, Denmark, Finland, Norway, Sweden, and the Netherlands.

It’s also home to exclusive series like ‘House of Cards’ and ‘Breaking Bad’, the latter which recently won a BAFTA, despite never having been broadcast on TV.

Netflix recently announced it’ll raise the price of subscription by £1, and started streaming shows in 4K.

‘Arrested Development’ creator Mitch Hurwitz has also signed up to create an original series for the service.

Source Netflix

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