BT has come out all guns blazing in its battle with Sky for football supremacy. And now it's talking up its plans for next season.
The broadcaster is considering bidding for all Premier League rights in the auction for next season.
BT CEO Gavin Patterson told the Financial Times: "We can go for the same as today or potentially go up to bidding for everything. There is a range of options we can look at.
"It's hard to believe that we'd be happy with none. At the same time we know what it's worth to us and we are not going to go crazy."
However, BT couldn't show all the matches from the Barclays Premier League. European competition rules dictate that no single broadcaster can have the rights to all matches, so some will still be shown on Sky.
This season, BT Sport will show 38 Barclays Premier League fixtures, while Sky will show 116.
BT has been on the offensive since joining the fray last summer. It snapped up the rights to the entire UEFA Champions League from 2015 to 2019 for a record £900 million.
The broadcaster has also reportedly approached BBC host Gary Lineker about presenting its midweek Champions League coverage.