Amazon's Fire TV set-top box is coming to the UK, after making its US debut five months ago.
The e-tail giant is expected to announce the TV and gaming box's impending European launch today at Berlin's IFA trade conference.
There's no word on a price or release date yet, though we're expecting around £99, and "soon".
The box will be a genuine challenger to the likes of the Google Chromecast streaming dongle, and Apple TV.
One advantage of Fire TV is that it streams both Amazon Prime Instant Video and its arch rival Netflix, giving punters more choice of what to watch.
It also features voice-activated search.
It's expected to sign up the big names in UK catch-up and on-demand content, namely BBC iPlayer, ITV Player, 4oD and Demand 5. But no deals have been announced yet.
Amazon also sells a gaming controller for Fire TV, meaning the set-top box can double as a games console. Titles available include Minecraft, Asphalt8, and The Walking Dead.
Like the Amazon Fire range of tablets, and Fire Phone mobile, Fire TV runs a heavily forked version of Google's Android operating system.