Anyone with an Apple TV can now watch Now TV in full. Previously, you could only watch Sky Sports on the service through Apple's set-top box, but now Sky has added movies and entertainment too.
Just as with Now TV on other platforms, you can buy 'passes' depending on what you want to watch.
The Entertainment Pass, for example, gives you access to Sky's entertainment offerings like Sky 1 and Sky Atlantic, live, on-demand on catch-up. It costs £4.99 a month, but will go up to £6.99 from October 16th.
The Sky Movies Pass brings all the Sky Movies channels to play, and costs £8.99 a month (£9.99 from October 16th), while the Sky Sports Pass costs £6.99 a day and £10.99 a week. Again, the price is expected to rise, but after November 27th.
Now TV has a slightly different layout on Apple TV, but all the content is the same as on other platforms.
"Great news for Apple TV users today as we bring our range of Now TV passes to the service," said Gidon Katz, director of Now TV.
"There's never been a better time to get stuck into gripping box sets like 'The Walking Dead' or 'The West Wing', right from the very first episode, plus get unlimited access to hundreds of the latest award-winning movies like 'American Hustle' – straight to your main TV screen."
Now TV recently arrived on Google Chromecast, letting viewers watch every Premier League game using Google's streaming dongle.