Amazon rolled out 4K for its Prime Instant Video streaming service in the US almost two weeks ago, and now us Brits can get in on the action. It’s launched the UHD service here in the UK just in time for Christmas.
Though there’s not that much 4K content currently available. You can choose from Amazon's original shows like 'Alpha House' and 'Transparent', or a range of Sony films, though they start at an eye-watering £14.99 a pop. These include 'Godzilla', 'Moneyball', 'Captain Phillips', 'Elysium' and 'After Earth'.
4K is only available through apps on certain TVs at the moment, though more will be added early in the New Year.
So it's not perfect. But unlike Netflix, you don't have to pay extra for the higher resolution.
"We want to deliver the best entertainment experience, and offering Ultra HD movies and TV shows raises the bar on quality and innovation that customers have come to expect from Amazon," Jay Marine, vice president of Amazon Digital Video EU, said in a statement.
Streaming is becoming so popular that the number of UK homes with a TV has fallen for the first time ever.