Users of Amazon's Fire TV set-top box now have access to the HBO Go app, though only in the US.
That means they can access HBO's stellar roster of TV shows like 'Game of Thrones', 'Boardwalk Empire' and 'The Newsroom' all in the same place.
It also brings movies to the party.
In the spring, the app should also come to Amazon's Chomrecast-a-like, the Fire TV Stick streaming dongle.
Amazon's set-top box already offers Netflix, Hulu, Vevo, and of course Amazon Prime Instant Video, so customers aren't short of options for streaming films and TV shows. HBO Go bolsters its offering, with its critically acclaimed shows, whether they be drama, comedy or fantasy.
Next year, HBO will launch its own standalone streaming service to compete with the likes of Netflix and Amazon Prime Instant Video. The last rumour we heard said it would launch on April 6 to coincide with the start of the next series of 'Game of Thrones'.
However, HBO won't use the HBO Go architecture for its new streaming service, as it has suffered too many outages. Which isn't much of a vote of confidence for the current app.
Still, it works at the moment. We'll keep you updated if we get any news of the HBO app coming to Fire TV boxes this side of the Atlantic.