Skip to main content
Jump to navigation
amazon prime instant video

Amazon is branching out from making TV shows into film production.

Its cinematic wares will be shown in theatres and then reach its Prime Instant Video streaming service around four to eight weeks later. In the US, at least. There's no word on when us Brits will get them.

Amazon is following in Netflix's footsteps here, much as it did by setting up Amazon Studios to produce its own TV shows.

Before Christmas, Netflix announced it was branching out into films, with its first effort being a sequel to 'Crouching Tiger, Hidden Dragon'.

Amazon Original Movies will feature "unique stories, voices and characters" from "top and up-and-coming creators".

Production will start later this year, though as yet there's no word on what the first films will be. Amazon aims to make 12 movies a year.

Four to eight weeks is a lot quicker than the current model, where it takes up to a year for films to trickle down from the cinema to subscription services.

Cinemas are unlikely to be impressed. They already threw their toys out of the pram when Netflix announced it wanted to disrupt the current business model.

But where the technology goes, most of us seem to follow.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest comments

  • Dave Beck 5 months ago EU portability streaming law:... Netflix already provide a service if the country has a Netflix service. My UK Netflix account works for US...
  • Robert KołOdziej 5 months ago EU portability streaming law:... Netflix, for example, detects and blocks VPN. Tried it and failed just before Easter when we were abroad....
  • Vorteilspack 5 months ago Is Netflix making its own news... Oh no! Whoever told Netflix to do that did a good job sucking up money for something the world doesn't...

Search news