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house of cards series three

Netflix has released a new trailer for the third series of 'House of Cards'. And it seems to herald trying times for Frank Underwood (Kevin Spacey).

His wife Claire (Robin Wright) is starting to ask herself why they're being so dastardly. "I'm starting to question all of it, Francis," she says. "What are we doing this for?"

Frank isn't for turning. "For this house," he replies. "For the presidency."

And he ends it with what is surely prime material for gif makers. See for yourself:

Other than that, there's the usual mix of pressure-cooker editing and high-octane music. The whole series is available on Friday.

Earlier this year, Netflix announced it would spend more than $3 billion on original series like 'House of Cards', rather than taking the approach to offer a 'broader' range of shows like Amazon.

"We don't and can't compete on breadth of entertainment with Comcast, Sky, Amazon, Apple, Microsoft, Sony or Google," the service claimed.

"For us to be hugely successful we have to be a focussed passion brand. Starbucks, not 7-Eleven. Southwest, not United. HBO, not Dish."

It is "actively curating" its service, "rather than carrying as many titles as we can".

Amazon is also investing heavily in original shows. It just commissioned five new series from its latest round of pilots, as well as a second series of 'Mozart in the Jungle'.

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