Rumours about an Apple TV set might have died down, but it seems the firm hasn't completely lost interest in the lounge. It's reportedly planning a TV streaming service that would offer 25 channels including ABC, CBS and Fox.
The service would be available across all devices powered by Apple's iOS operating system. That includes iPhones, iPads and Apple TV set-top boxes.
It's mooted to launch in September, the Wall Street Journal claims, citing sources "familiar with the matter". That would be around the same time that Apple is set to unveil its next iPhone.
The firm is reportedly in talks with Walt Disney, CBS and 21st Century Fox about offering a 'skinny' bundle, leaving out smaller networks.
NBCUniversal would also be left out, the report claims, because Apple has fallen out with ComCast, NBCUniversal's parent company.
Apple was reportedly in discussions with Comcast early last year about a potential TV streaming service. The talks fell through.
No doubt networks would be keen to jump into bed with Apple, as long as the terms are right. It has a reputation for dominating any industry it enters.
It has also sold 700 million iPhones since the device launched in 2007. That's a lot of eyeballs for potential ad dollars.