Sky has announced the prices for its TV subscription packages will rise. It usually hikes its prices around September time, so this announcement is six months earlier than usual.
Last month, the broadcaster paid a record-breaking £4.2 billion for 75 per cent of live Premier League rights.
The Family bundle (which includes Sky 1, Sky Atlantic and Good Food) has seen the steepest rise – it's up £3, to £36 a month. Next is the Variety bundle (up £2), then Sky Sports, which is up £1 to £47 a month. Finally, Sky Movies is up 50p a month.
According to Sky, on average bills will rise less than £3 a month.
Subscribers whose bills rose in September and who are still tied into their minimum term won't be affected by the price rise until the end of their agreement.
A Sky spokesperson said the service was still good value for money.
"We work hard to make Sky the best value entertainment choice for subscribers," he said.
"This year we'll bring our customers even more of the TV they want to watch, including the best US shows and unmissable British drama.
"Meanwhile, Sky Sports will offer an unrivalled choice of top quality sport. We'll also bring more of the shows everyone's talking about on Sky Box Sets."
According to a recent survey carried out by Sky's rival Virgin Media, a third of all TV football viewers struggle to pay for their subscription package.