While most of us associate 'homegrown' shows such as 'House of Cards' with Netflix, it doesn't actually own them.
Instead, it rents them from the studios that produce them. Hence in the US, viewers can purchase episodes from Amazon, and in Germany some episodes air on Sky Deutschland.
Now that's all about to change, though, with the news that Netflix is going to take on ownership of the shows, according to CEO Reed Hastings.
He told Bloomberg Business: "We're going to expand our creative role on the shows. Now we're taking on ownership and production."
'House of Cards' is actually owned by the production company Media Rights Capital.
Hastings wouldn't say which shows Netflix will own.
According to a source, upcoming shows include a comedy called 'Flaked', which is made by the team behind 'Arrested Development' and will star Will Arnett.
There's also a 'Full House' reunion series called 'Fuller House'.
Ownership will earn Netflix more money from DVD sales and licensing to other services.
The shift in strategy will also stop rival services outbidding Netflix for rights in certain territories.
Basically it gives Netflix more control. No one has its shows without its say-so.
It's the same approach that HBO takes. It owns the global rights to its shows like 'The Sopranos' and 'Game of Thrones'.
Of course, Netflix will incur higher costs if one of its shows bombs.
But with 5 million new subscribers in three months alone, it can afford to take the hit.