Amazon's High Dynamic Range service has come to its Prime Instant Video streaming service in the UK.
Just like HDR mode on cameras, the tech makes for brighter, more detailed images, meaning better image quality all round.
It will be available initially on two of Amazon's homegrown series: 'Mozart in the Jungle' and 'Red Oaks'. But will spread to more series this year, according to Amazon.
Prime members won't have to pay any extra to watch shows in HDR.
Amazon is the first company to offer HDR streaming in the UK.
The mode works by capturing several different exposures of an image and combining them. This means you keep detail in the highlights and shadows that would otherwise be lost.
"HDR provides a truly stunning visual experience and we're excited that our original series, 'Mozart in the Jungle' and the pilot episode of 'Red Oaks' are the first titles to be made available in the unmatched picture quality," said Jay Marine, Amazon's VP for Instant Video in the EU.
"We can't wait for Prime members to watch and re-watch these titles, and look forward to adding even more in HDR for all our customers to enjoy this year."
You will need an HDR-compatible TV in order to enjoy the extra detail, so best check before you get too excited.
Netflix has expressed an interest in adding HDR, though hasn't said when that might happen.