'Beasts of No Nation' has proved a hit for Netflix. The streaming service's first foray into original filmmaking has already been watched by more than three million people, according to Netflix's head of content acquisition Ted Sarandos. And that's only in North America.
That should make up for the film's sub-par performance in theatres. US cinema chains weren't too keen on Netflix's strategy of releasing it for streaming on the same day as its theatrical release, so many boycotted it.
Netflix has a number of film projects in the works, many of which it plans to release in cinemas too. So it should be interesting to see how the strategy pans out.
Sarandos told Deadline that 'Beasts' had been well-received all over the world.
"This was no.1 in really diverse places in the world – Japan, Brazil, Mexico, places where these films typically never even open. It's been incredibly gratifying to see these audiences respond to this film."
The film stars Idris Elba from 'The Wire' as a warlord in an unnamed African country who trains a young orphan to become a guerrilla soldier. It's garnered critical acclaim, and is expected to do some business come Oscar time.