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If you're sharing your Netflix account with a friend or family member, then don't worry about it. That's the official word from Netflix.

It seems the streaming giant isn't too fussed about more than one person watching on any one account.

"We love people sharing Netflix," Reed Hastings, the firm's CEO, told a crowd at CES (Consumer Electronics Show) in Las Vegas. "That's a positive thing, not a negative thing."

Why? It exposes the brand to more people. And if children grow up with Netflix, they're more likely to become paying subscribers themselves as adults.

"As kids move on in their life, they like to have control of their life. And as they have an income, we see them separately subscribe," Hastings said. "It really hasn't been a problem."

HBO – one of Netflix's rivals in the US – also doesn't clamp down on viewers sharing their accounts.

In the past, CEO Richard Pieper has claimed that it's a "terrific marketing vehicle for the next generation of viewers".

So there you are, sharing is caring.

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