Netflix offers some content in 4K, but soon it could go one better and start serving up virtual reality shows and films.
According to a spokesperson, the streaming service is "very interested" in the potential of virtual reality.
"Right now, with virtual reality, we think virtual reality has a great place in gaming," Chris Jaffe, Netflix VP of product innovation, told TrustedReviews during a briefing at the recent Mobile World Congress mobile phone trade show in Barcelona. "And we're very interested in where it [virtual reality] could go in storytelling.
"We're tracking where that goes."
Netflix has dipped its toe in the virtual reality waters before. Last year, it launched a Netflix app for the Samsung Gear VR virtual reality headset. The app simulates a virtual living room in which you sit and watch Netflix.
However, the TV shows and films you watch aren't in virtual reality, it's just standard video played in a 360-degree environment. But you can move your head and stare at the walls instead, should you wish.
Facebook and YouTube have already pledged support for virtual reality, so it wouldn't surprise us if Netflix was next.