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Sky has seen growth in its TV business slow in the last three months. During the quarter ending at the end of March, it added 30,000 new TV customers. Sky put this down to its decision to limit discounts and focus instead on promoting its new Sky Q service.

However, overall the service is still growing. During the period, it saw 177,000 new customers join the firm across its European operations, bringing its total number of customers to 21.7 million.

In the UK and Ireland, the business lost 10,000 customers as the "churn rate" – the proportion of customers leaving – rose from 10.2 per cent to 10.7 per cent.

Sky also put this figure down to its decision to limit discounts, and the fact it lost the UEFA Champions League rights to BT. The firm said the business had been "resilient" in the face of it.

Chief executive Jeremy Darroch said the churn figure wasn't that significant.

"It bounces around a wee bit," he told The Guardian. "I wouldn't read too much into this quarter either. It did feel at end of last year UK market was very promotional and we have rowed back on that a bit. Churn is less important a metric than it was six or seven years ago."

The company's UK revenues grew 6 per cent to £6.1 billion, and profits rose 15 per cent to £1.15 billion.

Sky has spent £15 million marketing Sky Q, its next-gen set-top box. The service offers fluid viewing (which lets you stop viewing on the TV and pick up where you left off on another set or tablet) and a new remote control. It will also offer the 4K resolution at some point later this year, believed to be before the start of the Premiership season in August.

Source: The Guardian

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