We finally have a date for Sky's 4K service. The higher resolution will be available only through Sky Q Silver, Sky's high-end set-top box, and will touch down on August 13th. That's the first day of the new Premier League season.
As you'd expect, Sky will show all of the 124 Premier League fixtures it has the broadcast rights for in 4K (aka Ultra HD). Every race in the Formula One 2017 season will also be shown in 4K.
4K has four times as many pixels as standard high definition, making for a much sharper image quality.
But it's not just sport. It will also show over 70 films in 4K, including 'Spectre', 'The Revenant' and 'The Martian'.
New dramas in 4K will include 'The Young Pope' starring Jude Law and series four of 'The Blacklist'. Sky will also offer more than 30 hours of natural history programmes and documentaries, including David Attenborough's 'Conquest of the Skies'.
Viewers can also rent more than 30 films from Sky Store in 4K, including 'Angry Birds' and the 'Ghostbusters' and 'Men in Black' box sets.
Plus other entertainment shows including 'The Trip to Spain', 'Sky Arts' Landscape Artist of the Year 2016' and 'Blur in Concert' will be shown in 4K.
"With Sky Q, we created the world's best TV experience," said Luke Bradley-Jones, director of TV & content products at Sky. "Now with the introduction of an unrivalled line-up of Ultra HD TV, the service is going to get even better, truly enhancing customers' viewing experience. So whether you're a football fan, movie buff, natural history enthusiast or drama junkie, customers looking for the next generation of TV viewing will love it."
BT launched Europe's first 4K sports channel, BT Sport Ultra HD, last summer.