Apple is dipping its toe into making original TV shows, and it's just signed a couple of big names to help it on its way. Gwyneth Paltrow and Will.i.am will join the cast of 'Planet of the Apps', a reality show that follows app developers. It will also feature social web evangelist Gary Vaynerchuk.
Like 'The Voice', which also stars Will.i.am, the celebrities will act as mentors to the entrepreneurs and developers as they try to get their apps to the top of the App Store chart.
The show starts filming later this year. If you're a budding app developer, and want your shot at stardom, you'll have to get your application in by August 26th. Your app will have to be up and running – though it can be in beta – by October 21st.
A total of 100 developers will feature in the show and receive the wisdom of the celebrities. (Though we would question Will.i.am's judgement, after his run of shocking iPhone accessories and smartwatches.)
The show should air sometime in mid-2017.
Apple is also working on a six-part music documentary called 'The Score' with Vice, and a series chronicling now Apple executive Dr. Dre's early life. Though the firm has ruled out becoming a fully-fledged TV production company.
The firm is also supposed to be launching its own TV streaming service sometime soon, though it has been repeatedly delayed reportedly due to Apple's hardline negotiation tactics. Hopefully it'll debut next month alongside the new iPhones.