Apple has added another Hollywood A-lister to its 'Planet of the Apps' reality show. Jessica Alba ('Fantastic Four') will join the show as a mentor to app makers as they vy to scale the App Store charts.
Alba joins Will.i.am, Gwyneth Paltrow and entrepreneur Gary Vaynerchuk in what will be one of Apple's first original programmes.
Like Paltrow, Alba isn't just known for her star power. She's also something of an entrepreneur. In 2011, she founded The Honest Company, which sells natural baby products.
'Planet of the Apps' will focus on the app makers as they face all the problems of life at a tech start-up. Think 'Silicon Valley' made real. However, it's not clear what format it will follow. Will it be a 'Dragon's Den'-style firing squad kind of show? Or will it follow them on their tasks, more like 'The Apprentice'?
We'll have to wait and see.
Apple hasn't announced a release date yet, but the show will be exclusive to Apple Music. Apple is making other music-themed shows for the service, including a biopic of Apple executive Dr. Dre and a documentary about Cash Money Records.
Source: The Verge