Amazon's Fire TV user interface is getting a facelift.
The new-look menu does away with side-scrolling categories and main navigation on the left-hand side, replacing them with content organised under categories at the top of the screen.
There are fewer categories to choose from, which should – hopefully – make it easier to find something to watch.
You can scroll sideways in the new viewing space, and you'll now get moving images when you preview programmes, rather than just a still shot. This should give you more of a flavour of the show.
The 'hero' shows and films that are most prominently displayed will change regularly depending on what people are watching. And there's a new Your Movies section which should make it easier to discern between which content you pay for and which is free to Prime subscribers. It will also include content from other services you use, like arch rival Netflix. Click a show, and it'll default to the free version.
Which should stop you accidentally selecting a pay-for option when it can be had for free elsewhere.
The new UI gives you more information on each show, courtesy of IMDB.
There's a newly updated and customisable My Apps & Games section, plus Amazon's virtual assistant Alexa has been more tightly integrated. Say "Play 'Bosch'," for example, and Alexa will find the free version of the show, start up the relevant app and start the show playing. None of your subscribed-to services offer your choice? Alexa will offer alternative suggestions. (Hey, it's not like there's a shortage of cop dramas featuring gruff renegades who don't play by the rules.)
You can also ask Alexa to "skip ahead a minute", and it'll do so.
The new UI will reach Amazon's streaming devices before the end of the year, starting with the new Fire TV Stick with Alexa Voice Remote. It'll then come to the last-generation Fire TV, followed by all of Amazon's Fire TV portfolio.