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Netflix added a record 7.04 million new subscribers during the last three months of 2016, the firm has announced. That brings its total subscriber number to 93 million.

And it seems there's no stopping the service – it's expected to top 100 million subscribers by March.

The last three months of 2016 were far more successful for the service than the same period the previous year. Then it added 5.59 million – not exactly small beer by anyone's measure, but not quite as impressive as the latest figures.

Most of these 7 million new subscribers were outside of the US. In fact, a whopping 5.12 million of them were international subscribers.

Netflix's total revenue was $2.48 billion, up 36 per cent on the same period the previous year.

The secret to its success? Original content. Recently, it chose to forego the rights to some big films and TV series from major studios and to focus instead on making its own content. Hit after hit has followed, including 'Stranger Things' and the remake of 'Gilmore Girls'.

This year, it will produce two-thirds more original content than the previous year. Yet it's found a way to only spend 16 per cent more. Those stats are clearly working in its favour.

It also had a word to say about the influence it's having on traditional broadcasters. "The BBC has become the first major linear network to announce plans to go binge-first with new seasons, favouring internet over linear viewers," Netflix wrote in a letter to investors. "We presume HBO is not far behind the BBC.

"In short, it's becoming an internet TV world, which presents both challenges and opportunities for Netflix as we strive to earn screen time."

In other words, it's Netflix's world now, and we all just live in it.

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