Samsung has unveiled three new personalised smart TV services that serve up personalised content based on the viewer's preference.
The services are: Sports, Music and TV Plus. Each operates through Samsung's Smart Hub platform.
Sports gives viewers information on their favourite team, like when they're playing, how to watch the match and what the score is. This will all be accessible through the customised Sports user interface, rather than having to dive through menus.
Samsung will also bring more sports to its customers, thanks to deals with NBC Sports, the UFC and more.
Music lets viewers search and identify songs on live TV, and recommends new tracks based on their tastes. It will include songs from Samsung's current roster of music partners, including Spotify, Deezer and Napster.
TV Plus will offer IP-based channels that give premium content services through a new Electronic Programme Guide (EPG). It has already launched in South East Asia and the US, and will come to Europe in April, with Rakuten as a UK content partner.
"At Samsung, one of our top priorities is ensuring that we are closely in tune with what consumers want and need from their smart devices and electronics," said Won Jin Lee, executive vice president of the Visual Display Business at Samsung Electronics.
"With that in mind, we continue to innovate our smart TV offering in order to provide the content experiences that our customers have come to know and expect from Samsung."