Apologies, but there's another TV acronym to get your head around: QLED. It's a new technology to rival OLED TV screens, and Samsung has just launched a range of sets equipped with the tech.
QLED stands for Quantum Dot LEDs. Basically, that means the TVs use existing Quantum Dot tech (which Samsung has been using for years) in a new way to deliver better brightness, colours and viewing angles.
QLED also means the picture can be lit from multiple sides. The result? You can sit at wider viewing angle without the colours in the picture suffering. A bit like the TVs LG announced recently.
There are three tellies in the range – the Q9, Q8 and Q7. Samsung hasn't announced prices, but we imagine they won't come cheap. They should land in March.