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apple tv app oct 16

Apple has poached the head of Amazon Fire TV to head up its Apple TV division. Timothy Twerdahl was previously director of Amazon Fire TV, and will now serve Apple as vice president.

Twerdahl will look after the Apple TV business and report to fellow vice president Greg Joswiak.

As well as working at Amazon since 2013, Twerdahl has worked at Netflix (on the team that was eventually turned into Roku, which makes streaming boxes). He also worked as product vice president for smartwatch start-up WIMM Labs, which was subsequently acquired by Google.

There's no word on what Twerdahl might do with Apple TV, but his hiring could help Apple's long-fated TV streaming service finally launch. Him taking over Apple TV will free up the man previously in the role – Pete Distad – to strike content deals under the guidance of Eddy Cue.

So – fingers crossed – we could hopefully see the service launch before the end of the year.

We could also see some new Apple TV hardware. Seeing as the streaming box hasn't been refreshed since 2015 – despite gaining some new software features – many would say it's due an update.

Source: Bloomberg

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