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apple tv app oct 16 demo

HBO Go now supports Apple's new TV app. The HBO Now app has supported Apple TV's software since it launched, but now the cable-only HBO Go is also getting in on the party.

Pride of place goes to the single sign-on feature that lets subscribers store login credentials through Apple. That means you won't have to sign in to HBO Go separately when you want to watch an HBO show from within the Apple TV app. Handy.

The app will also generate better recommendations based on your viewing habits, as it will pass on your viewing data to the relevant algorithm. Tap a recommendation, and you'll be transported to HBO Go to watch it.

You can also find HBO shows using Apple's universal search feature within the TV app.

Apple's TV app only launched back in December. The addition of HBO Go is a real shot in the arm, but it still lacks big names like Comcast, Time Warner Cable, Verizon FiOS, Optimum and of course Netflix.

The update to HBO Go also added a 'recent' feature that lets you see what you've watched recently on the homepage. So no more digging around trying to find your place in a series.

HBO Go is free to HBO subscribers, and lets them stream HBO content to their mobile device at no additional cost. HBO Now is a standalone streaming service that omits the need for a cable HBO subscription.

HBO Go is only available in the US for now, as is Apple's TV app. Let's hope Apple brings it to the UK soon.

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