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Tim Cook at Apple keynote

Earlier this week, Apple announced it had sold a record number of iPhones in the last three months. In the same earnings call, CEO Tim Cook said a little more about the firm's plans for original TV content.

"In terms of original content, we have put our toe in the water doing some original content for Apple Music, and that will be rolling out through the year," Cook told investors.

"We are learning from that, and we'll go from there."

He added that – just like Netflix – Apple wants to become a content provider, as well as a purveyor of shiny phones and computers. Or, in Cook's words, it will "participate economically in some of that by offering our platform selling and distributing.

"With our toe in the water we are learning a lot about the original content business, and thinking about ways that we could play in that."

He added that he was pleased with the progress of the Apple TV streaming box, though stopped short of announcing sales figures.

Apple's original content includes a documentary about Cash Money Records, and a reality show about app makers called 'Planet of the Apps'.

The firm is thought to be ramping up its original content production this year in order to help differentiate itself from streaming rival Spotify.

Source: Silicon Valley Business Journal

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