Apple has updated its iTunes software, adding a long overdue feature. Now, you'll be able to rent a film on one Apple device, and start watching it on another, be it a Mac computer, iOS device or Apple TV.
It also means you can start watching a rented film on one device and carry on on another. So start watching on your Apple TV, and when it's time to nip out, you can carry on your viewing using your iPhone on the bus.
The new feature is called 'rent once, watch anywhere'. It's not available to the masses yet, as it requires iOS 10.3 and tvOS 10.2. Both of these versions of the operating systems are currently in beta, which means they're only available to a select group of developers at the moment for testing.
However, they will launch publicly in the coming weeks, so keep a lookout.
The announcement came alongside a slew of other Apple launches, including a (Project) Red iPhone 7, and new 9.7-inch iPad.