Netflix wants to bring an end to the days of buffering. Buffering refers to videos taking time to load, instead of starting instantly.
In an interview at Mobile World Congress in Barcelona, CEO Reed Hastings said: "We want to make buffering a relic like that dial tone [from a dial-up modem]." In order to do this, Netflix has invested in network servers, codecs and new content delivery mechanisms.
According to Hastings, "That really changes your relationship with the service."
Here are some highlights from his chat.
Netflix has managed to deliver quality video to phones that only have 500kb/s connections, which is way less than speeds offered by some mobile networks. Hastings said his aim is to get that down to 200kb/s.
He also said Netflix could be the solution to piracy, by offering "the carrot" of a great service. Rather than committing to one vision of the future and putting all its eggs in one basket, it will adapt to new trends, whether they're virtual reality or the smart contact lenses from its own series 'Black Mirror'.
He added that the firm is also keeping a keen eye on artificial intelligence.