Amazon Prime Video could soon be available on the Apple TV streaming box. That's according to a report that quotes "people familiar with the two companies".
Apple and Amazon have always been fierce competitors. The fact that Amazon offers its own Fire TV streaming platform has been blamed for Amazon's streaming service – Prime Video – not appearing on Apple's box.
That could change before the end of this year.
According to the report, "Amazon employees expect the app to show up on Apple's hardware in the third quarter of the year."
It's not clear what's happened to bring about the change. Presumably Apple CEO Tim Cook and Amazon head honcho Jeff Bezos have found a way to get along despite their differences.
Back in 2015, Amazon stopped selling the Apple TV in order to further its own Fire TV devices. Though according to Bezos, it was because Amazon didn't want to sell a device that wasn't compatible with the Amazon Prime Video app, to avoid confusing consumers.
At the moment, the only way to watch Amazon Prime Video on the Apple TV is to connect another Apple device – like an iPhone – using a Wi-Fi connection and watch it over AirPlay. Which isn't exactly convenient for viewers. Hopefully this partnership comes to fruition to make life easier for all of us.