Facebook is gunning for Netflix and other streaming services, and could launch its own original programmes as soon as next month.
That's according to "people familiar with the plans".
Initially, the social network will have around two dozen shows ready, and it has greenlit more for production, according to the sources. Shows will be split into two 'tiers': a marquee tier for longer, big-budget shows that hope to rival the likes of Netflix and HBO, and a lower tier for shorter, less expensive shows that last between five and 10 minutes.
These shorter shows would be refreshed every 24 hours, so there's always something new to watch.
One Facebook show is said to be a virtual reality dating programme from Conde Nast Entertainment. This would see people go on dates in VR before they meet in real life.
Facebook is producing its own shows in order to retain younger users, who are increasingly tempted by rival platforms like Snapchat.
Facebook has been investing heavily in video in recent years. As well as Facebook Live – its service that lets you broadcast your exploits live to your friends – it started autoplaying videos in users' News Feeds. It also launched a standalone app for the Apple TV that could be used for watching original shows.
The shows are expected to launch in mid-June, the sources said.
Source: Business Insider