Amazon's Fire TV platform is already available on the Fire TV streaming box and Fire TV Stick streaming stick, but now there's a TV with it built in.
Called the Amazon Fire TV Edition, it's a 4K set with Amazon's software baked in, giving you easy access to Amazon Prime Video, Netflix and more. It comes with the Alexa remote, so you can just speak to find something to watch.
The 42-inch version costs $449, while the 65-incher will set you back $899. It's only available in the US at the moment, with no UK availability announced.
Each model comes with a free indoor aerial too, so you can watch free-to-air TV on it as well as streaming over the internet.
It's made by Element Electronics, a little-known company based in South Carolina.
"This new line of smart TVs featuring Amazon's Fire TV experience extend the voice-control revolution starting in the home," said Sung Choi, VP of marketing for Element Electronics.
"With the Voice Remote with Alexa, customers can not only change channels, launch apps, and search or switch inputs with simple voice commands, but they can also ask Alexa to read and display sports scores, dim the living room lights, see Yelp restaurant reviews, and even order a Domino's pizza."
Amazon's Fire TV streaming devices are pretty affordable, so having the software built-in to a TV isn't that much of a draw. Still, it's one less thing to plug into your set.