Netflix already has more than 100 million subscribers worldwide, but its growth shows no signs of slowing – it's expected to reach 128 million customers by 2022.
That's according to Digital TV Research. The research firm estimates that Netflix will grow 44 per cent between the end of 2016 and 2022.
While the streaming firm will continue to grow in its home market of the US, this will be outpaced by its international expansion. Its subscriber numbers in North America are expected to grow from 53.6 million in 2016 to 63.3 million in 2022. In Western Europe, they'll climb from 18.6 million to 29 million during the same period.
Its number of subscribers in Asia Pacific will almost triple, from 3.6 million to 10.2 million, while Latin America will rise from 10.9 million to 16.3 million.
By 2022, North America and Western Europe should supply 72 per cent of Netflix's total subscriber base. That's down from 81 per cent in 2016.
"This impressive growth comes despite Netflix not having direct access to subscribers in the world's largest country: China," said Digital TV Research principal analyst, Simon Murray. (Instead of launching in China, Netflix has licenced its show to Chinese streaming service iQIYI.)
It's not a completely rosy picture, however. Digital TV Research predicts that Netflix will fall foul of Russian legislation due to come in in July, which will restrict foreign companies to only 20 per cent of digital platforms' equity.