The BBC has signed the exclusive live rights to the US PGA Championship in a shock deal after Sky lost them. According to The Guardian, talks between the championship and Sky broke down, leaving the Beeb to swoop in and secure the rights.
This marks the return of golf to terrestrial TV, opening it up to a wider audience. There were fears that interest in the sport would be damaged if it was only available to those willing and able to pay to watch it.
Last week, the PGA of America said it was eyeing up a "multi-platform" alternative to Sky, suggesting it wanted to target younger viewers through digital platforms like social media. So expect the BBC to go all out with its services like the red button and iPlayer.
The deal is set to be announced before the end of this week.
The news came just days after Sky announced it was launching a dedicated golfing channel. Sky Sports Golf is part of the company's major rebrand of its sporting output – it now offers sports-specific channels that you can subscribe to individually, if you don't want to pay the full £27.50 a month for all the sports Sky shows.
Sky does have the rights to the Open, which is currently taking place. It's only the second Open the broadcaster has shown – at the time, the deal was highly controversial, as it was the first time the sport had moved away from a terrestrial broadcaster.
Sky's exclusive deal to show all four days of the Masters ended last year and is yet to be extended.
Source: The Guardian