The next World Cup could be shown on social media sites, if said sites get their way. Facebook, Twitter and Snap Inc. (owner of Snapchat) want to buy the rights to the tournament, according to Bloomberg.
Obviously the rights won't come cheap. But then these firms aren't shy of a pretty penny.
According to the report, they're willing to shell out tens of millions of dollars for the right to show highlights. They've reportedly offered this amount to 21st Century Fox, which owns the rights to screen the tournament in the US.
Fox paid $400 million for the multi-year rights.
It's likely clips will spring up on these services whether they buy the rights or not. Inevitably, users will be keen to share highlights with friends and followers, though as things currently stand, it would be illegal to do so.
By buying the rights, Facebook, Twitter and Snap would save themselves a lot of takedown notices from the official rights holders, as well as potential lawsuits.
Because of the time difference between Russia – where the next World Cup is being held – and the US, highlights could be an extremely valuable property to these sites in order to drive traffic.
Streaming and social media services are increasingly looking to get involved in sports.
Twitter wants to turn itself into a 24-hour video service, and has signed deals with the NFL and other broadcasters. Facebook has the rights to certain sports in certain countries, and is investing heavily in original programming to take on Apple and Netflix.
Snap, meanwhile, had highlights from the Olympics last year.
If they succeed, expect your news feed to be even more full of sporting action than before.